As the clean beauty movement continues to grow, more and more people are seeking products that are not only good for their skin but also sustainable for the planet. Clean beauty brands are revolutionizing the way we think about beauty, offering natural, organic, and eco-friendly alternatives to traditional products. In this post, we’ll highlight 10 clean beauty brands you’ll want to add to your skincare routine in 2025. These brands are available on Amazon, making it easy for you to shop for natural beauty products with confidence.
What Is Clean Beauty?
First, what is ‘clean beauty’ exactly? Clean beauty focuses on products made with non-toxic ingredients that are safe for your skin and the environment. These brands often use natural ingredients, avoid harmful chemicals, and prioritize sustainable packaging. By supporting clean beauty brands, you not only improve your skin but also contribute to a healthier planet.
Key Benefits of Clean Beauty:
- Natural Ingredients: Packed with plant-based ingredients that nourish and protect your skin.
- Sustainable Packaging: Eco-friendly packaging reduces waste and minimizes environmental impact.
- No Harsh Chemicals: Clean beauty products avoid parabens, sulfates, phthalates, and other harmful additives.
10 Best Clean Beauty Brands to Try in 2025
1. Burt’s Bees
A pioneer in clean beauty, Burt’s Bees offers a wide range of natural skincare and beauty products. Their lip balms, facial care, and body lotions are all made with plant-based ingredients like beeswax, coconut oil, and shea butter.
- Product Spotlight: Burt’s Bees Lip Balm (Beeswax, Coconut Oil, Shea Butter)
- Why You’ll Love It: Known for its moisturizing properties, Burt’s Bees is a go-to for those who want natural skincare that works.
2. Tata Harper
Tata Harper’s luxury skincare products are made from 100% natural ingredients. Their collection includes products for anti-aging, hydration, and skin rejuvenation.
- Product Spotlight: Tata Harper Rejuvenating Serum
- Why You’ll Love It: This brand is perfect for those looking for high-end, plant-powered products that are both effective and sustainable.
3. Alima Pure
This clean beauty brand focuses on mineral-based makeup and skincare. Alima Pure is known for its eco-friendly packaging and the use of natural, cruelty-free ingredients.
- Product Spotlight: Alima Pure Foundation
- Why You’ll Love It: The foundation is lightweight, buildable, and perfect for sensitive skin.
4. Dr. Hauschka
Dr. Hauschka offers holistic skincare products formulated with the best natural ingredients. They create gentle yet effective skincare solutions that balance your skin’s natural functions.
- Product Spotlight: Dr. Hauschka Rose Day Cream
- Why You’ll Love It: Ideal for dry or sensitive skin, this cream is packed with nourishing oils and extracts.
5. 100% Pure
As the name suggests, 100% Pure uses only natural and organic ingredients in their skincare and makeup products. They are known for their vibrant, plant-based products that cater to a variety of skin concerns.
- Product Spotlight: 100% Pure Fruit Pigmented Foundation
- Why You’ll Love It: Their makeup is made from fruit pigments, providing natural color without the use of synthetic dyes.
6. Beautycounter
Beautycounter has a commitment to cleaner, safer beauty. They offer a wide range of skincare and makeup products that meet their strict ingredient standards.
- Product Spotlight: Beautycounter Counter+ All Bright C Serum
- Why You’ll Love It: This serum brightens skin and reduces the appearance of dark spots using a mix of vitamin C and turmeric.
7. Herbivore Botanicals
Known for their luxurious yet affordable skincare, Herbivore Botanicals uses natural, cruelty-free, and sustainable ingredients. Their products are free of synthetic fragrances and dyes.
- Product Spotlight: Herbivore Botanicals Pink Cloud Rosewater + Ceramide Cream
- Why You’ll Love It: This lightweight moisturizer hydrates and soothes with the power of rosewater and ceramides.
8. Youth to the People
Youth to the People combines science and nature to create effective skincare. They use plant-based ingredients in their formulations, including superfoods like kale, spinach, and green tea.
- Product Spotlight: Youth to the People Superfood Cleanser
- Why You’ll Love It: A gentle yet effective cleanser, this product is great for all skin types, leaving your skin refreshed and clean.
9. Pai Skincare
Specializing in organic skincare for sensitive skin, Pai Skincare is a UK-based brand that uses gentle ingredients to soothe and repair irritated skin.
- Product Spotlight: Pai Skincare Chamomile & Rosehip Calming Day Cream
- Why You’ll Love It: Perfect for sensitive skin, this soothing cream reduces redness and irritation.
10. Osea Malibu
Osea Malibu blends natural and organic ingredients with the power of bioavailable minerals from the ocean. Their skincare line includes everything from cleansers to body oils.
- Product Spotlight: Osea Atmosphere Protection Cream
- Why You’ll Love It: This cream provides hydration while protecting your skin from environmental pollutants.
Sustainable Innovations to Watch For
In 2025, clean beauty brands are pushing the envelope with innovative packaging. Expect to see more refillable containers, recyclable materials, and minimalist packaging. Here are a few brands leading the way:
- L’Oréal: Refillable containers and recyclable materials.
- Unilever: Compostable packaging and minimal packaging design.
- The Body Shop: Recyclable materials and refillable containers.
Conclusion: Why You Should Choose Clean Beauty
The clean beauty movement is all about sustainability, health, and effectiveness. By choosing clean beauty products, you’re not only taking care of your skin but also supporting eco-friendly brands that are doing their part to protect the planet. Whether you’re looking for skincare, makeup, or hair care, there’s a clean beauty brand that aligns with your values.
Remember, your beauty choices can have a positive impact. Start incorporating these 10 best clean beauty brands into your routine for healthier skin and a greener planet.
Head over to Lia Yoo’s Youtube next for additional brands to check out!
Affiliate Disclaimer:
Please note that I may receive a small commission if you purchase any of the products linked in this post, at no additional cost to you. Your support helps keep this blog running—thank you!
