Animal testing in the beauty industry has been a harsh reality for centuries, but thankfully, change is happening. With an estimated 100 million animals suffering in the U.S. each year due to testing, many of us are rethinking the products we use. It’s hard to imagine that not long ago people believed animals did not feel pain, but that wild idea has been thoroughly debunked.
Thankfully, more brands are stepping up, proving that we can have high-quality makeup without harming animals. With so many cruelty-free options available, it has never been easier to align your beauty routine with your values. Below is a list of standout cruelty-free makeup brands that are ethical and effective. If we missed one that you love, add it into the comments!
The Best Cruelty-Free Makeup Brands
1. Anastasia Beverly Hills
Anastasia Beverly Hills is a go-to for brow lovers, but its commitment to cruelty-free beauty extends across its entire lineup. From buttery eyeshadow palettes to richly pigmented lip colors, this brand delivers high-performance products without animal testing.
Shop Anastasia Beverly Hills →
2. Fenty Beauty
Rihanna’s Fenty Beauty shook up the industry with its inclusive shade range, and it is also proudly cruelty-free. Whether you love the Pro Filt’r Foundation or the universally flattering Gloss Bomb, you can enjoy innovative formulas without the guilt.
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3. bareMinerals
A pioneer in clean beauty, bareMinerals eliminates over 2,500 questionable ingredients from its formulas. With a focus on skin-loving minerals and ethical sourcing, the brand ensures that your makeup routine is as kind as it is effective.
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4. Jones Road Beauty
Created by Bobbi Brown, Jones Road Beauty champions simplicity with clean, cruelty-free formulas for all ages and skin types. Standouts include the ultra-versatile Miracle Balm, designed for an effortless, natural glow.
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5. Kosas
Kosas is redefining clean beauty with makeup that feels as good as skincare. Infused with nourishing ingredients, their products—like the cult-favorite Revealer Concealer—deliver performance-driven results while staying 100% cruelty-free.
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6. Buxom
Known for its iconic plumping lip glosses, Buxom brings bold color and shine without compromising ethics. If you are looking for cruelty-free lip products with serious impact, this brand belongs in your collection.
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7. Mojaday
Beauty should feel as good as it looks, which is why every Mojaday product is made with care and intention. While not solely a beauty brand, Mojaday offers cruelty-free essentials that nourish the skin and elevate daily rituals. The Glow Body Oil is a perfect example—crafted with ethically sourced ingredients to deliver deep hydration and a natural, radiant glow.
8. Chantecaille
Chantecaille offers luxurious cruelty-free beauty with a purpose. A portion of proceeds supports wildlife conservation, making every purchase a statement for both beauty and animal welfare.
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9. Summer Fridays
Starting as a skincare brand, Summer Fridays has expanded into clean, vegan, and cruelty-free makeup. Their multitasking formulas, like the beloved Lip Butter Balm, are both ethical and effective.
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10. Danessa Myricks Beauty
Danessa Myricks Beauty is a game-changer in cruelty-free makeup, offering pro-level formulas that cater to diverse skin tones and creative expression. If you love bold pigments and high-performance products, this brand is a must-try.
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11. Rose Inc
Founded by Rosie Huntington-Whiteley, Rose Inc focuses on clean, cruelty-free makeup with skincare benefits. From creamy blushes to hydrating lip colors, every product is designed for a naturally radiant look.
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12. Haus Labs
Lady Gaga’s Haus Labs is all about bold, high-performance makeup with an ethical twist. The brand’s cutting-edge, cruelty-free formulations like the Triclone Skin Tech Foundation and vibrant Power Pigment Paints blend innovation with artistry. With a commitment to clean ingredients and sustainability, Haus Labs is proof that beauty can be both powerful and responsible.
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13. Em Cosmetics
Founded by Michelle Phan, Em Cosmetics blends artistry with ethical practices. The brand offers cruelty-free, high-quality makeup, including velvety-soft eyeshadows and lightweight foundations.
Shop Em Cosmetics →
14. Glossier
With its minimalist aesthetic, Glossier is a favorite for no-makeup makeup lovers. Their entire line is cruelty-free, ensuring that beauty enthusiasts can enhance their natural glow without compromise.
Shop Glossier →
15. Hourglass
Hourglass merges innovation and luxury with a cruelty-free commitment. The brand’s ambient lighting powders and sleek packaging make it a staple for those who want performance-driven ethical beauty.
Shop Hourglass →
16. ILIA Beauty
ILIA creates clean, cruelty-free makeup that bridges the gap between skincare and beauty. With SPF-infused foundations and nourishing mascaras, this brand prioritizes both safety and sustainability.
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17. IT Cosmetics
Developed with dermatologists, IT Cosmetics offers cruelty-free products that blend skincare with makeup. Their CC+ Cream is a cult favorite, delivering coverage with hydration and SPF protection.
Shop IT Cosmetics →
18. Rare Beauty
18. Rare Beauty
Selena Gomez’s Rare Beauty just hit a major milestone—it is now Leaping Bunny certified! This brand has always been about more than just makeup, and its cruelty-free, vegan formulas make beauty feel effortless. From airy, blendable foundations to the iconic soft liquid blush, every product is designed for easy, everyday wear while celebrating self-expression. Plus, a portion of proceeds supports mental health initiatives, making every purchase even more meaningful.
Shop Rare Beauty →
19. Lawless
With a “clean AF” philosophy, Lawless avoids over 1,500 questionable ingredients while staying true to cruelty-free values. Their talc-free powders and skin-friendly lipsticks make them a clean beauty leader.
Shop Lawless →
20. LYS Beauty
LYS Beauty champions inclusivity with vegan, cruelty-free formulas designed for all skin tones. Their thoughtful approach to beauty ensures high-quality, skin-loving makeup for everyone.
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21. Melt Cosmetics
Melt Cosmetics is known for bold pigments and artistic innovation. Founded by makeup artists, the brand’s cruelty-free eyeshadows and lipsticks make a statement while staying ethical.
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22. rhode skin
Is it diabolical that we have both Selena and Hailey on the same list? Maybe—but great beauty is above the drama. No matter what history these two may have, one thing is clear: they both know how to create amazing, cruelty-free products. Hailey Bieber’s rhode skin is extending into cruelty-free color cosmetics with a focus on hydration and skin health. Their minimalist approach delivers effortless beauty with clean ingredients.
Shop rhode skin →
23. Milk Makeup
Milk Makeup combines fun, creativity, and cruelty-free formulas. Their vegan, multi-use products encourage experimentation while maintaining a strong ethical stance.
Shop Milk Makeup →
Why Choosing Cruelty-Free Makeup Matters
The shift toward cruelty-free beauty is not just a trend—it is a much needed movement. Over 7,000 ingredients have already been proven safe for cosmetic use, eliminating the need for animal testing. When we choose cruelty-free brands, we send a clear message that ethical beauty matters.
Want to make sure a brand is truly cruelty-free? Look for certifications from Leaping Bunny, PETA, or Choose Cruelty-Free (CCF). Also, research whether a brand’s parent company tests on animals, as this can sometimes be a gray area.
By supporting brands that prioritize ethical beauty, we are not just making a statement—we are actively shaping the future of the beauty industry.
Don’t forget to add any brands we missed into the comments!
